But every now and then I really want to indulge my penchant for the philosophy of food and health. In pursuit of my goal to officially launch my food therapy business Jan 3, 2010, I've been examining some marketing angles to communicate how important this program is and to make it appealing, since nobody's ever heard of "food therapy" (because I made it up).
A good friend and marketing guru asked me today what my mission statement was. Normally when people ask me what I do, I say, "I counsel people to help them resolve their food and lifestyle issues."
Which is true. But kinda vague. So as I was thinking about "what is the problem I'm trying to solve?" it came to me that two kinds of people would most benefit from food therapy:
- people who basically know how and want to be healthy but can't make themselves implement what they know into their lives
Darn it! I failed again!
- people who want to be healthy but don't know what to do because there is so much conflicting information
Enough already! I'm overwhelmed and confused!
I think everyone on the quest for health has fallen into both of these categories at some point. When I started out at Integrative Nutrition, I fell into the second category. Since then I've been empowered to examine conflicting information and make decisions for myself. I still fall into the first category in some areas, and I think I always will, because implementation of good information is a lifelong process.But recently, in my love of "facts," I've overlooked the beauty of this program, which is that everyone gets to develop their own philosophy—AND action plan. You get to decide what works for you and what doesn't, you become empowered to learn about what you're eating and how you're living and make an informed decision.
For me this means that I'm anti vegetable oil, pro saturated fat, pro soaking grains and relatively anti dairy, though I eat cheese and love half-and-half in my coffee. Other people might be more anti-wheat. Some may do better as vegetarians. There is an answer for everybody and until you discover it and own it, you'll be dissatisfied.
This goes for your life, too. Not everybody wants to be a food therapist, and not everybody should be. But it's my passion and purpose—what makes me most satisfied, happy, fulfilled, and whole. I also truly believe I wouldn't have discovered this career if it weren't for my relationship with God and an almost daily spiritual practice. I rely on Him every day to guide my decisions, my inspiration, and my attitude. If I had to do this on my own strength, I would have given up long before now.
So some people will decide to quit their jobs. Others will need to discover the purpose in them. Most everybody will need to delve more deeply into a spiritual practice, which as a nation we've lost touch with that side of ourselves and our deep need to rely on something bigger and more powerful than us. Some might find they are exercising too much, or relying too much on a romantic relationship to make them happy.
All this starts to become clear with food therapy. And as a result, more than just what we eat changes. Our whole lives change.
What's your food philosophy? What's your nutrition lifestyle?
Come find out.
2 comments:
It's not just about food that we eat, is it? Living a whole life is much more...well...holistic. Your way to reach folks is through food; mine is through the spirit. And yet we are all working toward the smae end!!
Elizabeth--It's so true! What a profound thought. It underlines how essential we all are, as parts of a whole.
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